Whether you’re coming up with a side business or trying to figure out what kind of website to launch, chances are, you have ideas bouncing around your head all the time. To organize and work through your brainstorm, break it up into a three-step process.
If you have a mess of ideas in your head, it can be challenging to get it all organized. In the above video, KIND founder Daniel Lubetzky says coming up with a solid idea takes three basic steps, or phases. There’s the creative phase, the skeptic phase, and the evangelical phase.
In the creative phase, you simply take your ideas and run with them. As Lubetzky puts it:
You don’t want to have filters. You just want to think outside the box. The more that you push yourself to think outside the box, the better….Bring out all of that creativity, and come up with crazy thing, and among those crazy things, there might be that genius thing that has potential.
Once you have an idea you like, bring it into the skeptic phase, where you critically analyze every detail of the idea and its potential challenges. If an idea makes it through that phase, you enter “evangelical mode” where you thoroughly believe in the potential of your idea.
This is a very basic overview, but it stresses the importance of keeping each of these phases separate so you can focus on all of the brainstorming that goes into solidifying an idea and making it great. Check out the full video for more detail.
How to Come Up With a Creative Idea in 3 Simple Steps | Entrepreneur (YouTube)