Here’s a short film by Ancarani Studio that shows the process of making a Beretta shotgun. It’s an artistic take on the process so shots are dolled up and it’s not like every Beretta gun comes with its own birth movie but I love seeing how futuristic robots and old fashioned human craftsmanship work together.
Human Technology is an artistic short movie celebrating the uniqueness and the distinction of every Beretta premium gun. This movie by Ancarani Studio, under the creative direction of Paola Manfrin, reveals through the minutia of the manufacturing process, the genesis of a luxury Beretta shotgun. A poetic journey through sterile robotic rooms is blended with five centuries of Beretta’s history, culminating in the final assembly by the gunsmith, ever the wise guardian of the art of manufacturing.