Online Marketing Basics #10: The Pros and Cons of Online Coupon Campaigns

Digital coupons are the online cousins of the tried and tested discount stamps. Both work the same way. But instead of scissors to cut them out you just use the copy-paste function. In this part of our online marketing series, we will show you how entrepreneurs can successfully use this tool. What is Digital Couponing? Online coupon campaigns take a more than 100 years old marketing tool and transfer it to the virtual world: the tried and tested discount stamps. You don’t have to collect them anymore, though. Nowadays it’s all about coupon codes. When buying something online, you will come across a field at checkout where to type in a promotional code. This way, you will save the fixed amount in dollars or percent that is promised with the coupon code. The discount is the buying incentive and therefore it’s what this marketing tool is all about. So this makes it rather obvious where online coupons are used most frequently: coupon codes are most suitable for online stores selling stuff, especially in the B2C retail industry. When doing such a campaign, it’s important to come up with an efficient way to distribute the code, to get the message out. […]

via noupe
Online Marketing Basics #10: The Pros and Cons of Online Coupon Campaigns

Do You Have a Duty To Inform? Here Are Answers For All 50 States

Pulled-over-by-the-police-Dont-panic

If you followed a previous article where we highlighted the plight of Brian Fletcher, there’s a big question looming as to whether or not you have a duty to inform law enforcement (or anyone) as to whether or not you … Read More

The post Do You Have a Duty To Inform? Here Are Answers For All 50 States appeared first on The Truth About Guns.

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Do You Have a Duty To Inform? Here Are Answers For All 50 States

Secure Your Dog’s Leash to Just About Anything with a Carabiner

When you’re walking your dog and want to stop somewhere for a few minutes to rest or chat with a neighbor, a carabiner makes it easy to secure a leash to a fencepost or bench leg.

Carabiners are useful for all kinds of things. They’re also super light weight, so it’s easy to clip one to the end of your dog’s leash and just leave it there. If you need to stop and don’t want to keep your hand on the leash, a quick clip of the carabiner secures the leash around pretty much anything. Sure, you could feed the leash through the handle loop and achieve the same effect, but that requires taking the leash off your dog first.

7 Carabiner Life Hacks | CrazyRussianHacker


via Lifehacker
Secure Your Dog’s Leash to Just About Anything with a Carabiner

This YouTube Trove of Flight Videos Is an Aviation Nerd’s Dream

This YouTube Trove of Flight Videos Is an Aviation Nerd's Dream

Because of their ubiquity, it’s easy to forget how impressive airplanes are. But this treasure trove of videos on the YouTube channel JustPlanes, full of old and new footage alike of flights and pilot POVs, reminds us of the awesomeness of those big metal birds.

JustPlanes is popular on YouTube, with over a quarter million subscribers, but has apparently been selling films of flights since 1991. Indeed, some of the videos are clearly from VHS originals from the 1990s, so quality’s not exactly 4K HD—but they’re still cool to watch. A lot of them literally take you inside the cockpit.

Here’s what a 747 landing in Hong Kong at daybreak looks like, for example:


Take a tour of a Norwegian 787-8 Dreamliner bound for Bangkok and beyond: A run-through of technology in the cockpit, captain’s POV footage, and Movember-honoring pilots.


HD action of runways in Anchorage:


A collection of vintage footage of retro aircraft at NYC area airports:


From the pilots’ perspective, touching down in crappy conditions looks otherworldly:


And we’ll end with Concorde in flight at Hong Kong’s now defunct Kai Tak airport:

via Gizmodo
This YouTube Trove of Flight Videos Is an Aviation Nerd’s Dream

Both Michael Hayden And Michael Chertoff Surprise Everyone By Saying FBI Is Wrong To Try To Backdoor Encryption

Well, here’s one we did not see coming at all. Both former Homeland Security boss Michael Chertoff and former NSA and CIA director Michael Hayden have said that they actually disagree with current FBI director Jim Comey about his continued demands to backdoor encryption. Given everything we’ve seen in the past from both Chertoff and Hayden, it would have been a lot more expected to see them both toe the standard authoritarian surveillance state line and ask for more powers to spy on people. At the Aspen Security Forum, however, both surprised people by going the other way. Marcey Wheeler was the first to highlight Chertoff’s surprising take:

I think that it’s a mistake to require companies that are making hardware and software to build a duplicate key or a back door even if you hedge it with the notion that there’s going to be a court order. And I say that for a number of reasons and I’ve given it quite a bit of thought and I’m working with some companies in this area too.

First of all, there is, when you do require a duplicate key or some other form of back door, there is an increased risk and increased vulnerability. You can manage that to some extent. But it does prevent you from certain kinds of encryption. So you’re basically making things less secure for ordinary people.

The second thing is that the really bad people are going to find apps and tools that are going to allow them to encrypt everything without a back door. These apps are multiplying all the time. The idea that you’re going to be able to stop this, particularly given the global environment, I think is a pipe dream. So what would wind up happening is people who are legitimate actors will be taking somewhat less secure communications and the bad guys will still not be able to be decrypted.

The third thing is that what are we going to tell other countries? When other countries say great, we want to have a duplicate key too, with Beijing or in Moscow or someplace else? The companies are not going to have a principled basis to refuse to do that. So that’s going to be a strategic problem for us.

He’s right on all accounts, and does an astoundingly good job summarizing all of the reasons that many experts have been screaming about ever since Comey first started whining about this bogus "going dark" claim. But then he goes even further and makes an even more important point that bears repeating: it’s not supposed to be easy for law enforcement to spy on people, because that has serious risks:

Finally, I guess I have a couple of overarching comments. One is we do not historically organize our society to make it maximally easy for law enforcement, even with court orders, to get information. We often make trade-offs and we make it more difficult. If that were not the case then why wouldn’t the government simply say all of these [takes out phone] have to be configured so they’re constantly recording everything that we say and do and then when you get a court order it gets turned over and we wind up convicting ourselves. So I don’t think socially we do that.

On top of that, he points out, as we and many others have, that even if you can’t figure out what’s in an encrypted message it does not mean you’ve really "gone dark." There are other ways to figure out the necessary information, and people always leave some other clues:

And I also think that experience shows we’re not quite as dark, sometimes, as we fear we are. In the 90s there was a deb — when encryption first became a big deal — debate about a Clipper Chip that would be embedded in devices or whatever your communications equipment was to allow court ordered interception. Congress ultimately and the President did not agree to that. And, from talking to people in the community afterwards, you know what? We collected more than ever. We found ways to deal with that issue.

Soon after that, at the same conference, Hayden spoke to the Daily Beast and more or less agreed (it is worth noting that Hayden works for Chertoff at the Chertoff Group these days). Hayden’s denunciation of Comey’s plan is not so detailed or thought out, and he admits he hopes that there is a magic golden key that’s possible, but recognizing it’s probably not, he thinks the damage may be too much:

“I hope Comey’s right, and there’s a deus ex machina that comes on stage in the fifth act and makes the problem go away,” retired Gen. Michael Hayden, the former head of the CIA and the NSA, told The Daily Beast. “If there isn’t, I think I come down on the side of industry. The downsides of a front or back door outweigh the very real public safety concerns.”

As the Daily Beast notes, this is — to some extent — a roll reversal between Hayden and Comey who famously clashed over Hayden’s original warrantless wiretapping program after 9/11, with Comey actually arguing against some of the program (though what he argued against wasn’t as complete as some believe). Still, it’s quite amazing to see both Chertoff and Hayden point out what the tech sector has been telling Comey for months (decades if you go back to the original "crypto wars.") This isn’t a question about "not wanting to do the work" but about the fact that any solution is inherently much more dangerous for the public.

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via Techdirt.
Both Michael Hayden And Michael Chertoff Surprise Everyone By Saying FBI Is Wrong To Try To Backdoor Encryption

These Videos Show All the Changes Ever Made to the Star Wars Trilogy

These Videos Show All the Changes Ever Made to the Star Wars Trilogy

Even before George Lucas created his Special Editions, the filmmaker was tinkering with Star Wars. Case in point, if you saw the 1977 original in 1977, it didn’t have an “Episode” or even a title beyond “Star Wars.” That was added in 1981 and ever since then, the changes haven’t stopped.

In a series of videos, YouTube user Marcelo Zuniga has done a fairly extensive job of cataloging all of these adjustments, not just for Star Wars but The Empire Strikes Back and Return of the Jedi too. As you’ll see, the original film has the most differences. Everything from the 1981 addition of “Episode IV A New Hope” to the crawl, then to the controversial additions in the 1997 Special Edition like Greedo shooting first, Jabba the Hutt appearing in Mos Eisley, and additions to the X-Wing assault at the end.

Both The Empire Strikes Back and Return of the Jedi have also seen lots of changes over the years. Empire is the most pristine, though the inclusion of a scream to Luke’s final fall is largely frowned upon (tweaks to the Wampa battle and Cloud City are among the most accepted). Jedi not only added the truly embarrassing “Jedi Rocks” sequence to Jabba’s Palace, but Hayden Christensen as Anakin Skywalker to the film’s final moment and more. There are lots of others too, which you can see here.

And while it’s entertaining/infuriating to see the changes in the films presented in this manner, most of it is very well-known. Some of the more surprising additions are the subtle changes made to the 2011 Blu-ray release in terms of color and clarity. Nevertheless it feels like the original films, as they were first released, are forever lost to history. Maybe one day Lucasfilm, 20th Century Fox and Disney will figure something out. Until then, videos like this are some of the best preservations of the history of Star Wars.

[Marcelo Zuniga, H/T Collider]

via Gizmodo
These Videos Show All the Changes Ever Made to the Star Wars Trilogy

Weekend Photo: Building a suppressor legally

image86Pete build his Glock suppressor legally from parts. He explains the procedure below … As many of your readers are already aware, it is perfectly legal to make certain types of NFA regulated firearms, including silencers (suppressors). As is the case of making any firearm, all local, state and federal regulations apply. And, before you begin […]

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The post Weekend Photo: Building a suppressor legally appeared first on The Firearm Blog.


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Weekend Photo: Building a suppressor legally

Tape a Tube in Your Trash Can to Prevent Stuck Bags

Tape a Tube in Your Trash Can to Prevent Stuck Bags

When your trash bag gets over full, it can create a vacuum that makes it difficult to remove the bag. To counter this effect, tape a tube to the inside of the can. This helps keep air flow going to the bottom of the can so the bag won’t get stuck.

While another common solution is to drill a hole in side of the can, this not only makes it possible for material to leak out, it can also allow pests to get in. It also ruins the trash can if you ever want to use it for something besides bagged trash. Rather than physically modify your trash can, Imgur user samarei suggests taping a solid tube to the inside of your trash can. Samarei uses a copper pipe, but you could easily use PVC or any other material that won’t compress when your bag gets full.

Trashcan Vent | Imgur


via Lifehacker
Tape a Tube in Your Trash Can to Prevent Stuck Bags