7 PM and 2 AM Are Peak Demand Times For Pizza, Study of Internet Traffic Finds

Seven o’clock in the evening is a global sweet spot for wanting to order take-away food, says an international study of internet traffic. From a report:

Academics have examined patterns of looking for food online, such as pizza or Chinese meals, across the UK, US, Canada, Australia and India. They found that a similar “twin peaks” pattern appeared in all countries – at 7pm in the evening and then at 2am. The study suggests ancient “foraging” behaviour has now switched online. This big data research from biologists at the University of Aberdeen, to be published by the Royal Society, has tracked how the search for food takes place online.

You can find the

study here

.