While those of us with small businesses typically just brainstorm product names, big companies rely on experts like Lexicon Branding and its founder David Placek, who gave us memorable names like Swiffer, Febreze, Sonos, Blackberry, and more.
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While those of us with small businesses typically just brainstorm product names, big companies rely on experts like Lexicon Branding and its founder David Placek, who gave us memorable names like Swiffer, Febreze, Sonos, Blackberry, and more.