While those of us with small businesses typically just brainstorm product names, big companies rely on experts like Lexicon Branding and its founder David Placek, who gave us memorable names like Swiffer, Febreze, Sonos, Blackberry, and more.
More Awesome Stuff:
How the T-Rex Lost Its Arms
Adam Ruins Mattresses
The American Revolution Oversimplified
Dinosaur Extinction Theories