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If you’ve watched the movie "Air," you know that the release of the first Air Jordans reversed Nike’s then-declining sales, earning $126 million in their first year. Millions of people will see the movie. It’s a shame that this video below, about how sneakers are actually manufactured, has only been seen by a couple thousand people. Still, it’s worth a watch whether you’re an aspiring footwear designer or a sneakerhead.
This company isn’t manufacturing Air Jordans, of course, so there are some differences; whereas most modern sneakers feature molded soles, this company (Japan’s Spingle) has a repeating pattern on their soles, so they can actually extrude them in sheets. But you’ll still see plenty of modern-day relevant steps:
Core77